Bruce Grossman
Bruce Edward Grossman is a Mexican businessman and a fourth-generation member of the family behind Grupo Continental, a Coca-Cola bottling group founded by his father Burton Grossman that merged with Embotelladoras Arca in 2011 to form Arca Continental, one of Latin America's largest Coca-Cola bottlers. He inherited a stake in the business and later served on its board, and is chairman and CEO of the wealth-management firm Consultores Patrimoniales. He is also known for founding the Mexican chapter of the Family Business Network and co-founding a family-business center at the University of Monterrey.
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