Paul Fireman

Paul Fireman is an American businessman who acquired the North American distribution rights to Reebok in 1979 and later purchased its British parent company, leading the company as chairman and CEO for over two decades. Under his leadership, Reebok grew into a major global athletic footwear and apparel brand before he sold it to Adidas in 2005. He subsequently founded Fireman Capital Partners, a private equity firm focused on consumer brands.